Tobacco Founder

At Tobacco Motorwear Company, we believe you shouldn’t have to sacrifice style for safety. We're dedicated to creating premium quality, American-made motorwear in classic styles that look awesome on and off your bike, and provide protection when you need it most.

As riders, we understand the benefits of protective clothing. Our helmets, jackets, boots and gloves have become far more than safety gear, but a part of our motorcycle lifestyle. With Tobaccos we wanted to create a jean to compliment that lifestyle as well as increase your protection.

After designing and refining our jeans (then dragging our founder behind a bike in a real ass-on-the-line road test), Tobaccos were ready for the world...but we had no idea what to expect in response.

We launched our Kickstarter with the goal of $20,000 to fund our first production run. Almost immediately the moto-world responded in a big way. We hit our goal in one week and ended our campaign raising six times our original goal, over $120,000.

This was quite a pleasant surprise, to say the least. Our project was posted on what we consider the best moto-blogs, websites and social media pages in the business.

When all was said and done we had exactly 501 backers, (a good number for a jeans brand) in 33 countries and orders continued to pour in.

Our backers, who we call BLDRs for their help building our company, played a huge part in making Tobacco Motorwear Company a success. We think of them as our friends and thank them for their support.

We will continue to make products that reflect our belief that life can be lived responsibly reckless.

Andrew Wiertalla

“So I was out last week, on a sunny day riding my chopper. Riding in style wearing some blue Tobacco jeans. My front brake locks up and I go sliding across that warm blacktop. The only thought I had was, ‘at least I’m wearing my Tobaccos.’ I just wanted to say thank you for making such an awesome product and literally saving my ass. The jeans are also no worse for wear. I’ll never ride without them."

Gareth Roberts

"I've tried out a few pairs of reinforced jeans over the last couple of years, so when I took delivery of my Tobaccos I was curious to see what these had to offer. I certainly wasn’t disappointed. [They are] handsome, tough and durable, but comfortable from the outset. The most striking factor is how well these fit. These jeans are tough and ready to work. They are a well designed pair of jeans, period."

Jim Donnellan

"The attention to detail is what you’d expect from a premium clothing manufacturer. Well constructed with nice touches. I’ve ridden for pleasure and for work and my Tobaccos have been on every ride since they arrived at my doorstep. Initially, I was concerned the jeans would be too heavy with the lining made with Dupont™ Kevlar® Fibers. However, I quickly learned these wear like a regular pair of Levi’s. After well over 1000 miles on the bike, I wholeheartedly recommend Tobacco Motorwear jeans."

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